PREMISE
THE PROBLEM
Today there is a strong miseducation of the image: advertising in general, television and many newspapers have transformed the image into hypnotic pornography which leads to buying or stupefying the minds of users. This is a degeneration of the original invention of photography: communication.
The problem therefore is that the users of this reality today do not know how to communicate and easily become unconscious victims of this perverse mechanism.
The main problem of current photography is the lack of subject and therefore content… the recipients of this project are very rich in content.
L’IDEA
Transforming the subjects of a reportage into photographers, because no one knows the reality in which they live better than them. Most likely they will be able to communicate through their photographs if only because, living within particular social realities, they will have no difficulty finding a photographically very strong subject.
RECIPIENTS
The beneficiaries of this project are all those who most easily become victims of the media: children, kids, but also young people and protagonists of marginal realities who dream of the life proposed by sources such as advertising posters, television and large websites.
PURPOSE’ GENERAL
Having full awareness of the reality in which you live thanks to a careful and not just visual reading of it.
The aim is to trigger the development of a critical spirit towards the image, a rediscovery of what is important and what is superfluous, ending up documenting with this critical spirit the daily realities in which we live, capturing both their poetic and dramatic sides.
SPECIFIC OBJECTIVES
Bring beneficiaries to observe their own reality.
Find the positive sides of everyday life.
Become aware of what is not right in everyday reality and document it with photographs or words.
Demonstrate that you can communicate with an image: the important thing is not the means (which camera do I use), but the subject, the content.
Discover and renounce the "violence" in everything around you, that is, to discover the strength of the "photography of denunciation".
Grow thanks to a healthy comparison made of indications, advice… or simply two more eyes.
Expound in words, explaining a photograph leads not only to improving the language but also to becoming aware of the experience.
INTERVENTION METHODOLOGY
To achieve the objectives, a relationship of strong trust must be established between the proposing entity and the recipients.
The very first times (maximum two meetings for a total of six hours) they will be dedicated a lot to conviviality, focusing on generic conversations on the topic of photography starting above all from photographs by great authors.
We will try to introduce some concepts relating above all to the image rather than photography itself and some works by previous recipients of the project will be presented.
A collective or individual photographic outing is expected.
We will discuss the work carried out following new knowledge and reflections: this time the intervention will be both technical and expressive.
The best works of each will be chosen for the purpose of constructing a photographic exhibition.
Exhibition to the public can also take place after some time compared to the previous phases.
WHICH CAUSES ARE INTERVENTIONED ON AND WHY
First of all, the project is about image education, therefore intervenes in a correct and honest reading of reality, so full of images.
The project also intervenes on the awareness of the recipients, who become aware of their situation and understand that the media, especially through advertising, today they sell impossible dreams.
On the street, habitual context of the recipients of this project, it is transformed from a disadvantage to an opportunity because users like few others are familiar with the actors and situations that can be found here.
PROJECT EXPECTATIONS
The project should create a critical sense for the images currently circulating among the media and at the same time stimulate the narration of a reality which, even in its crudeness, is much stronger precisely because it reflects the true current history.
It is expected, long term, also an attention from the national editorial media which could "easily" benefit from some reports on delicate situations present on the national territory.
For further information:
Andrea Scarfò
info@andreascarfo.com
www.andreascarfo.com
+39 349 6413068